Google has built an empire out of adding ads to its products. Since its inception, the internet superstar has taken steps to carefully target ads to its consumers based on the content of their searches and, later on, their E-mail and their videos. Our Atlanta business video experts know that Google loves YouTube and the ability to force users to watch key ads is one of the perks Google loves most.

Google has decided that it will be increasing its video ads in the new year and it has created two different formats for advertisers to use: TrueView and non-skippable in-stream ads.


TrueView ads come in a variety of formats and they are designed to give YouTube viewers a sense of choice and control over which advertisers’ messages they want to see and when they want to see them. Viewers have the option of watching ads in full or skipping the ad after watching for five seconds. These ads appear after a user triggers a series of dynamic signals that indicate it is an ideal time to offer an ad. We have found that users typically skip these ads, but users who do watch them tend to have a high conversion rate, greatly increasing your ROI.

Non-skippable In-stream Ads

Non-skippable in-stream ads are videos that Google attaches to its partner content. They are between 15 and 20 seconds long and users must watch them in order to watch their desired video. These ads may appear before, during or after the video, much like commercials on regular television shows would.

Non-skippable in-stream ads have been proven to generate a higher conversion rate than other ad formats, but they also have a high abandonment rate, which can reduce overall video views and watch time. Our Atlanta corporate video specialists recommend finding a balance between TrueView and non-skippable advertisements to achieve the best available return on your YouTube ad investment.