The Internet has changed the way we do business, and if you want to reach potential clients and generate new ones, an online presence is critical.

Modern society is an extremely visual one. With more than six billion hours of videos watched on YouTube alone, it’s clear that online videos are the way to reach people.

So what does your video portfolio – or lack thereof – say about your business?

Show Me, Don’t Tell Me

Videos are a great way to showcase your company’s talents and past work. They’re also ideal for setting your business up as a voice of authority in your industry. You need to provide videos that are valuable to your audience. They should be either entertaining, or informative, or both.

Are your videos lecturing your viewers, or inviting them into an engaging experience?

Providing informative or how-to videos is a great way to create an image of trustworthiness in your brand’s market. Images and stories that are relatable to your audience through humor will capture their interest and attention.

The wider the variety of your video portfolio’s contents, the longer your clients will spend engaging with your brand. This will make them far more likely to return to you when they need services.

Quality over Quantity

It’s not enough to throw together a slapdash, unprofessional set of videos just because “we need video and we need it now!” In fact, this could be detrimental to your company’s image!

Any ill-managed social media outlet, or website for that matter, has the potential to damage on your company’s quality and character. Fortunately, the reverse is also true. When you produce rich, visually appealing images that tell a story your consumers want to hear, you’ll leave a lasting imprint in their minds.

Optimum Productions is an agile video production and marketing company that calls Alpharetta, Georgia, home. Our team of creative, talented professionals is driven to create strategic video solutions that fulfill important marketing goals. We’re inspired to tell stories that resonate with their intended audience through strategic video solutions.

We don’t stop there, either.

Our experts use sophisticated, technical know-how and tools to edit your video, and we use sophisticated digital analytics to measure its performance for a comprehensive video marketing strategy. Browse our own video portfolio to check out our diverse range of Atlanta video marketing services.