In a previous blog, we explained how we used After Effects (AE) as a primary tool in creating all the graphics for our client: X-Cel Contacts.

We explained the opening of the video, which employed a specific graphic animation. I’d like to use this post to showcase one of the other graphics. Our clients at X-Cel Contacts needed us to convey their workflow. It starts at customer service, then covers manufacturing, Quality Assurance, and shipping.

After learning their workflow, we came up with a conceptual design that visually represented their process. To pull it all together, we needed to mix several different elements– including live action footage, photography stills, graphical elements, sound effects, voice over, and a lot of animation.

It was a bit of a challenge, but a very fulfilling one.

The Gameplan

The first thing we did was lay down a placeholder voice-over track to build the framework of the graphic. Essentially, we recorded someone reading the script allowed as a sort of substitute narrator. That way, we could time the animations properly before needing to hire the real voice actor.

We created a list of what was needed for each scene. Some needed live action footage, others needed photography stills, some needed both, etc. Then we planned accordingly to capture and create it all.

Some of the live-action footage included a decent amount of green screen footage. So, we pulled out our mobile green-screen studio and setup shop in our client’s back parking lot on a sunny (and windy) day. It worked out well. You always hear that sunlight is the best key light. It’s true, as long as you have the right tools.

We captured a couple other green screen images (both video and photo stills) outside the building, as well inside. We even had to green screen their big manufacturing robot for a neat sequence.

Once we finished capturing everything that we needed, we headed to the post-production suite to build out the graphic. We ended up using Photoshop, Illustrator, Final Cut Pro, and After Effects. It took a little bit of brain power, and a decent chunk of render time. But, if you were to ask us or our clients, you’d hear that it was worth it. We think it is pretty cool.