Who else has purchased this product or service, and what kind of results did they get?Your Customer
YOUR PROSPECTS WANT TO HEAR FROM YOUR CUSTOMERS.
However, not all of your potential customers are going to have the motivation or attention span to sit down and read four or five paragraphs written by your past buyers – even if those buyers have been singing your praises!
When a potential customer can watch a video featuring colleagues who describe how your product or service solved their problems, or overcame challenges, you definitely have their full attention – and you have greatly increased your chances of making a sale.
Well-made client testimonial videos are beyond merely compelling. When done right, they can create a huge stream of new leads and effectively close sales already in the pipeline.