The Internet is an almost inexhaustible source of information. Millions of people all over the world have access to it 24 hours a day, 365 days a year.

Despite this wealth of knowledge and information literally at their fingertips, a vast majority of consumers still base their buying decisions on the word of someone like them. It may be someone they know and/or trust, or just “another guy on the street,” posting a Google review. Text on a website or an informative company brochure is no match for the real-world recommendation of a satisfied customer.

Case studies are one of the most effective ways to utilize videos on a company website because they connect with visitors at an emotional level. If people see that their peers trust you, they will more readily convert into leads or new customers.

1. Stories Are Powerful and Persuasive

The real driving force behind effective case studies is the story they tell. Every case study is about a real person with a real problem. That person found a viable solution using your products and services.

When executed effectively, stories about overcoming business challenges are a great way to connect with your target audience on a core level.

Stories are the central method that human beings use to communicate with one another. Peers tell one another what we did during the day, or at a past moment in time. Parents tell stories to their children to teach them lessons. We all sit down to read books or watch shows that tell stories. Stories help us understand the world, and find meaning.

This makes the act of storytelling – via case studies – one of the most persuasive tools in your online marketing arsenal.

2. Aim for Clarity and Real-World Solutions

To present your case study well, you need to interview clients who have had challenges in common with your target market. If you’re presenting more than one case study, select a variety of clients with a range of issues. That way, each client and their challenges may relate to a different potential customer persona.

Follow a simple four-step process to give your case studies structure and clarity. Start with the problem your client faced. Next, move on to their experience working with your company, and how their challenges were overcome by using your products and services. End your case study with a strong recommendation from that satisfied customer.

Every story needs a hero. In your case studies, there should actually be two. You should be the hero who helped your customer. But, ideally, you should also tell the story about how they became a hero to their company or clients because of what you did.

3. Make Your Case Studies Available Online

Give your video case studies a prominent placement on or near the homepage of your website. Even if your prospects aren’t searching the term “Case Study,” they do want to hear stories. Craft a headline that grabs their attention by stating clear benefits that your clients have experienced using your services.

Case studies can easily be one of the most compelling components of your corporate website. As a successful video production company, we know firsthand how powerful videos can be in capturing and sustaining the attention of your online visitors. We have enjoyed considerable success as a producer of highly creative and effective corporate videos in Atlanta. And, as a result, we have many satisfied clients with stories to tell.

If you’re looking for professional videographers in Atlanta, choose the production company that has the depth of creative experience and wide range of technical expertise to present your company’s case studies in their best light.