If you want to create powerful and impactful videos, stop thinking of sound as “background material.” It deserves a starring role in your production. Sound is equally crucial to a successful video as the images you use and the way you edit them into a cohesive whole.

Because all kinds of sounds surround us from the moment the alarm goes off in the morning, it’s easy to tune sounds out during most of the day. But sounds affect us more significantly than we may realize.

How Sound Affects Us

Sound affects us on a physical level. When you’re driving and you hear another car honking at you, you’re immediately alert. Your foot is on the brake without you even being aware of it.

Sound also affects us on an emotional level. Recall the last time you heard the haunting sound of Taps being played at the funeral of a downed soldier. Whether you have a close personal relationship with the deceased or not, your feelings are roused by this sound.

Cognitively, sound affects us either by distracting us from the task at hand or supporting and enhancing our efforts. Open plan offices and the myriad of sounds this set-up constantly generates have been known to reduce work productivity by as much as 65 percent.

And of course, sound influences human behavior profoundly. Sales in retail stores with unpleasant or inappropriate soundscapes can drop by as much as 30 percent.

Harness the power of sound in your video; bring it to the fore of your production rather than leaving it in the background. As powerful as images can be, the right sound can make your video even more effective and visceral precisely because of the different ways sound affects each person.

As a progressive and dynamic film production company, we know how to optimize sound and images here at Optimum Productions to get your message across in the most effective, efficient and dramatic way. We write and produce many different kinds of corporate videos in Atlanta using our experience and expertise in the world of sounds and images.