Whether you have created a social media hub of all of your content outlets, or are aiming to dedicate yourself to just a few sites that cater to your demographic, selecting the right fit for your business and the perfect content for each site can optimize the time you spend building your brand on the web.


If your potential customers are the more corporate type, they are most likely big proponents of LinkedIn. A social media site with emphasis on networking and job-finding, LinkedIn is the ticket to forming and maintaining relationships with potential clients or competitors. From LinkedIn you can view the profiles of future employees, post open positions, and create and utilize links to other social media platforms. Links to your website or descriptions of your company work best here. LinkedIn will notify you when people view your profile. This is a great feature to let you know who has been watching, but remember this also means people know if you’ve been watching them.


The content on Twitter is a revolving door. If your customers are considered millennials or nearing middle aged, Twitter is a go-to news source for many of them. Companies that post daily or hourly content can reach their target demographic easily if they know what to post here. For example, if your company is having an event, tweet live about it. Let people know what is going on, who is there, and why the event is important. Also, following people and businesses with similar clients to yours can help you keep track of the way your competitors are interacting on social media.


Less fast-paced than Twitter, Facebook is the social media of choice for many older people, who mainly use the site to keep in touch with family members and friends. Using Facebook to disseminate information about your business can be a great way to reach a crowd used to doing business in person. Facebook tends to tap into the more personal side of business, so client testimonials and reviews work great on a Facebook page and can attract potential customers looking for the service you perform.


Potentially the youngest spot for social media users, Instagram is not an easy nut to crack. Based primarily on the posting of images and sometimes videos, creating a brand on Instagram takes a vision many older, established businesses find hard to master. But Instagram can be great for spreading your business to an international market. The way Instagram is set up, photos and videos from all around the world can show up on one screen, all relevant to you based on the people and businesses you follow. Though the reach of Instagram is decidedly huge, it is who you follow and what you chose to post that will make your business stand out in the crowd. Using hashtags and tagging other users is essential on this site.


This wouldn’t be a video marketing company blog if we didn’t endorse the mothership. Though you probably wouldn’t place the link to your account before your other social media sites, YouTube is a great way to keep all of your videos in one place, where people can easily access other relevant information or keep up with a series. It is a great platform from which to share your videos. From here, you can upload your videos to all other social sites, including your own personal website.