By putting out professionally produced videos you can do quite a lot for your company. Every video creates an image for your company, products, or services.

The artistic advantages of a video will leave an impression that is sure to stick. The trick, then, is to make sure that this message is both important and positive. Be cautious not to spoil this great tool by producing too much that says too little.

The best way to prevent catastrophe is to set strong, important goals for your corporate videos so that the messages they deliver are effective. That means they need to be well worth your time, and the time of your audience.

1. Do Not Spam

There is definitely something to the old statement, “Any publicity is good publicity.” However, in certain cases, this kind of “advertising” may be a waste of money that only serves to waste its target audience’s time.

It can be very tempting to send out large amounts of well-produced materials to your potential clients and customers. But if the videos you’re producing don’t have a point, you are merely sending out spam.

Consumers are smart enough to recognize spam when they see it, and it is generally not well-received. With all the junk mail and email we receive each day, the last thing anyone wants more of…is shameless attempts to gain their money.

Videos are a valuable source of spreading your message, but do not insult your clients and customers by spamming them.

2. Have A Purpose

The best and only way to ensure that you are not creating a waste of a well-produced video is by having a clear purpose to each production. For every project you create, you must first be able to state why it exists. If you can’t do that, you shouldn’t even start.

A good reason to create video includes the marketing of specific products or services. You can also use videos to inform your customers and show off your knowledge and expertise. That means you may just be providing thought leadership! Offering specific advice related to your business can be a highly valuable tool. And of course, videos display the relatable, human side of your company.

3. Realize Your Goals

Once you have set out a clear purpose for your video, it is critical to follow through with that purpose until the project is complete.

The next step, if you have not done so already, is to find a professional video production company to take care of all of the technical work for you. Be sure to thoroughly review their portfolio for both quality and relevant experience before you make a decision. You should be able to walk away from each of their videos with an idea of who the video was made for, and what it was trying to communicate. If you can’t, you may want to get a second opinion on that company.

Once the corporate video production begins, check the progress of the production regularly with each staff member in charge of its realization, ensuring that the plan stays on task and sticks to the purpose originally decided upon.

You can’t improve what you don’t measure– and that’s why setting goals for your corporate videos is so important. If you don’t know what you’re setting out to achieve before you start, then you won’t know whether or not you ever reached your destination: success.