We had an absolute blast at the Georgia Manufacturing Summit – and as it turns out, our Secrets of Sales and Marketing panel discussion was one of the most popular and well-attended breakout sessions of the entire event!

Even though Jason Moss (CEO and founder of the Georgia Manufacturing Alliance) had told us that sales is always the number-one topic that manufacturers want to learn about…it was still a humbling experience to see such high attendance!

The Sales and Marketing panel discussion was broadcast via Facebook live, but we also made sure to capture footage and audio for the podcast as well. After all, sometimes live single-phone broadcasts can be a little fuzzy.

Malika Givens of Landis+Gyr, Judson Voss of Chart Industries, and Craig Henry of Siemens Digital Factory sat down with Danny and shared their experiences as marketers or sales representatives for industrial companies.

Before diving into the discussion, Danny made sure to walk everyone through a quick overview of what marketing looks like today…because heaven knows (and you IndustrialSage viewers know) that the internet has created a massive paradigm shift in how we do our jobs now.

This episode marks Part I of the panel discussion, wrapping up with some incredible insights from Judson Voss about how paying slightly more to specialize the locations of his ads has actually made them more effective. With such a niche product, his company and others like it tend to benefit from focusing on quality over quantity, and as a result he’s able to identify prospects that are very nearly ready to buy by the time they actually click on an ad for Chart.

Some of the experiences have been incredibly insightful…some have been hilariously cringe-worthy. Either way, they’ve taught him (and now us) a lot about the value of trial and error in online advertising.

Tune in next week for Part II!


Thanks for reading. Don’t forget to subscribe to the IndustrialSage newsletter to get each of the weekly episodes sent directly to your inbox; or subscribe to the podcast on iTunes so you can listen on the go! If there’s a particular topic that you’d like the sages to talk about, or if you have a particular a challenge that you’d like them to take a crack at, send them an email. If your topic gets picked for a future episode, you’ll win a free IndustrialSage t-shirt!