Technology is moving at lightning speed. Great progress has been made in improving video technology, and yet a few obstacles still remain when it comes to viewing videos. For instance, don’t you hate it when you select a video on youtube, but it takes forever to load? You just have to sit there and wait, and watch the buffering.

If you’re like most people, your home internet access may not be that fast. To minimize the cost of internet, you probably have to make do with a one-megabyte upload speed. Because of our work in Atlanta video production, we know that people want to have easy and fast access to videos. So here’s some good news.

A recent development will make video file sizes a lot smaller, which means you’ll be able to pull them up faster. Something called “H265 Codec” just got approved in January 2013. A codec is a compression container that reduces the size of a video so it’s easier to open and watch. An uncompressed video looks beautiful, but the files are gigantic. The files simply have to be reduced, and the trick is to retain as much quality as possible.

Technology has come a long way in getting file sizes really small while still retaining quality, through the use of H264 Codec. H264 has long been the standard for everything from television commercials to online videos. The new H265 will compress file sizes even more, and still provide really good quality.

Let’s say you want to watch a video that has 100 megabytes. Your internet speed can download only 1 megabyte every 30 seconds. It will take a while to download those 100 megabytes. But if that file is only 50 megabytes, the download time will be shorter, and you get to watch the video faster.

Moreover, the new H265 will lower the cost for hosting a video. Let’s say a content developer hosts bandwidth charging $2.50 per gigabyte, and the video you want hosted is one gigabyte. If you reduce the video file by half, to 500 megabytes, the bandwidth cost will also be cut in half.

Another result of H265 is that consumption of videos on mobile networks will skyrocket. 3G networks on phones will push video exceptionally quickly because the file sizes will be so much smaller. Even people who live in a remote location without a 3G network, or who otherwise have a slow internet connection, will have easier access to videos.

In short, the new H265 codec, by allowing easier and faster access, will mean more people consuming video on a regular basis. For business or advertising purposes, this translates into an explosive demand for videos. If you want to harness the power of video to reach millions of internet users who are your potential customers, call your trusted video creators!