Key Elements of Effective Video Production

The Internet is full of video content. Millions of new clips are uploaded to big-name websites like YouTube every day, and many more are scattered throughout various sites on the web. What is it about video that people are so magnetically attracted to? Simple, it is hands down one of the most effective mediums for communication. It is as close as you can get to actually talking to someone face-to-face.

The personable nature of multimedia is what makes it such a huge success when it comes to informing, educating and selling. Most people learn and absorb information best when it is presented in an easy-to-understand format, and what is easier, more efficient and more effective than watching a short clip on your computer?

Of course, there is much more to Atlanta video production than simply clicking record and watching your digital views go through the roof. Like anything, the Internet is a realm of its own, and it requires certain strategies to effectively sell a product/service or promote your brand.

Making Your Online Videos Compelling

The key thing to keep in mind is that people have limited attention spans, especially when it comes to watching online videos. It is very easy to get distracted, and unless you have precisely what they are looking for, chances are they will not stick around to watch a clip that goes beyond the five-minute mark!

Is your video short, concise and to the point? This is the question you want to ask before posting any Atlanta corporate video online. The ideal time range is between two and five minutes, depending on the nature of the content and its intended purpose. If you are creating a series of clips, be sure to divide them out so that each is within these defined limits.

It is always better to avoid complex topics or going into too much detail. Simplicity is the name of the game and is appreciated by your viewers. A great way to get your point across without going too in-depth is by incorporating on-screen graphics and animations in place of pure narration. Use relevant content and do not forget who your audience is.

Image Courtesy of: Jonas Bengtsson/Flickr