We have enjoyed many years as a successful Atlanta video production company. In that time, we have developed unique insights into what’s necessary for an effective corporate video. Here are four factors you should consider when you sit down with a professional producer to create your company video.

1. Give Your Company a Human Face

A good story is hard to pass up. Visitors to your site will be drawn to your services not just by their quality, but by the stories behind them.

Make sure the video company you engage understands this. It is through the all-too-human stories that lie beneath the public face of every company which can connect you with your customers in a lasting and meaningful way.

2. Engage the Emotions

As a seasoned producer of company videos, we know that touching your visitors on an emotional level can be tricky.

When not handled well, this approach can quickly result in cheap sensationalism. However, when emotions are used not as a prop but as an integral part of the story, you have a video that touches people where it counts — at the heart.

Make your audience laugh or cry, anger them. or make them care. Whatever emotion you choose to convey, keep it real. Your audience will see this and relate to you and your company in the same way.

3. Showcase Your Corporate Identity

It’s not a company video without your corporate identity featured in some way.

You can take a subtle approach, or a bold one. Put your company logo only at the very end…or display it prominently throughout the video. No matter which approach you take, make sure to weave your corporate identity seamlessly into your video.

Otherwise, it’s not really a company video: just entertainment.

4. Feature Your Products or Services in the Real World

Show real customers using your products and services in order to lead more enjoyable and productive lives. Letting ordinary people extol the virtues of your products and services makes you come across as a company that understands and cares about its customers and is in touch with their needs.

People have problems. They want to solve those problems. If you show them that you indeed help to do just that, they’ll be willing to listen.

When you’re ready to present your company to the world, choose a reliable video production company with the expertise, creativity, and satisfied customers to back its claims. We have been providing professional video services in Atlanta for many years. We have the experience and the technical knowledge needed to create an effective company video for you. Producing corporate videos in Atlanta is our specialty. Let us capture your company’s essence and relay your key messages to your target audience.