No matter the company you work for, your marketing department will always have the same end goal: engaging customers. Vague as it may sound at first, getting people interested in your company and earning their trust is a major milestone on the road to more sales… but how exactly do you catch the “golden goose” of engagement? How do you get in front of your prospects and start a conversation? It’s actually pretty simple: you have to be where they are, and you have to relate to them – as well as give them reasons to relate to you. Here are three tips to help you do just that.

Host On Multiple Platforms.

Youtube is useful, but if you want to reach people on social media and take advantage of autoplay settings, you need to know which platforms can host video all by themselves. Twitter and Facebook now work better if you upload the video directly to them; Facebook videos can be turned into ads at a very low cost; and your website should take advantage of a hosting platform that measures more than just Youtube views.

Watch Trending Fads.

As well as knowing how to post your videos across different mediums, you would do well to keep an eye on the videos that get the kind of shares that you want to achieve, and take notes. One major change in production practice has been the increasing number of videos with complete subtitles and graphic text – because a lot of social media viewers simply glance at the videos that autoplay and will never actually touch the volume button. By studying these trends, you can learn about how various practices (like adding closed captions) can increase views. And along the way, you might even gain inspiration for your next project; like this PSA that mimicked viral recipe videos to bring attention to child hunger.

Be Genuine.

Another big fad to consider is the “AMA,” or “Ask Me Anything,” session that pops up on talk shows, Twitter, and Reddit pages on a regular basis. Celebrity guests gain incredibly positive feedback when they open up to the public and prove themselves to be genuine human beings – and these sessions are no joke. Even President Barack Obama himself participated in one! One authentic experience can often bring more clarity than twenty scripted projects, so don’t shy away from a chance to be raw and vulnerable with your clients every now and then. That may be one of your best chances to show your true expertise and gain their trust.

So the next time you find yourself talking about customer engagement, make sure that you remember it’s a human process. You’re starting conversations with people, not setting traps and waiting for the right moment to pounce.

At Optimum Productions, it’s part of our job to help you identify your prospects, and then market to them in a process that involves the give and take that will help you learn and engage with them even more. Contact one of our video marketing experts to find out more about how you can get started today!