Many of our clients come to us with a rough idea of what they want their company film to represent, but they have not considered the script or the way the video will play out. We are always more than happy to help these clients to create their dream script (and their dream video!), but if you want to get a head start, here are our tips on how to create a great corporate video script.

Before You Begin Writing

Before you even start writing the script, we’ve found it’s best to ask yourselves some questions about the video and its audience. Here are a few questions we’ve found helpful:

  • Why are you making this video? Try to cement this to a cohesive idea that includes a few key points you want to make.
  • Who is the audience? Your tone and approach may be different based on your target audience.
  • What does the audience want from a video from you? Does this mesh with the video you are trying to produce?
  • What emotion do you want to create with the video?

Hook Your Audience

Once you’ve determined the answers to the above questions, you need to create a reason for people to want to watch your video for its duration instead of turning away after a few seconds. We like to call this a “hook,” and it can be either visual or auditory. The hook is often the hardest part of the video to cement, so we recommend brainstorming different angles, writing a draft of the overall script, then returning to the hook to see what works and what doesn’t.

Script It

The answers you came up with earlier will help you to script the rest of the video after the hook. Construct your ideas around the basic message and emotions you want to present. Create a rough draft first, then refine it to where it most accurately represents your goals. Be sure to have someone who is outside of the project (like a spouse or friend) read over the script at least once during the process and ask them for feedback to ensure your goals are being met.