Many people absorb information better if it is presented visually and verbally. They may need to be shown what a product does and how it works before they will purchase it. These are the people you want to target with an instructional video.

The Business Advantages of Instructional Videos

Step-by-step instructions in written form can be overwhelming, particularly for a product with unfamiliar pieces. The more complex the process, the worse the text can be.

On the other hand, if you can make a video for one of your products that provides an easy-to-follow visual demonstration, you will encourage potential customers to buy it. Once they have purchased it, they will also be more likely to keep it rather than give up in frustration if they are properly shown how to use it.

A how-to video can also help you connect with customers in a way you cannot do by providing written instructions. Even if you do not have a product that requires assembly, you can use a teaching video to demonstrate the variety of ways to use it. Or, use a video to offer some pointers on how to get the most out of it.

Demonstration and Interaction

Instructional videos also provide an opportunity for you to personalize your product or service and reach out to prospective customers.

Videos allow people to see your product in use. More than that, videos help them connect with someone who represents your company as they see him or her demonstrating something they believe in. These videos do not need a lot of fancy gimmicks. They just need to be easy to understand, engaging, and professional-quality.

Once you decide that an instructional video would be an asset to your site, Optimum Productions’ Atlanta video production professionals can help you determine how best to use the video to increase your business. We can work with you to decide whether one instructional video is enough, or if a series would work better. We can also help you demonstrate your product or service in a simple, easy-to-understand manner with clear visuals.

Corporate Training Videos

Instructional videos can also be useful internally for training employees.

Not all Atlanta corporate video production companies can handle training videos. However, we at Optimum Productions know that training new employees and continuing their professional development is necessary.

As with any kind of written instructions, training manuals can be uninteresting and difficult to absorb. We have corporate training video specialists who can create videos that new and current staff will find interesting. It’s a far better resource to help employees absorb the information you provide.

A video that teaches people how to do something does not have to be boring. For instructional video production in Atlanta, give us a call. We can work with you to make an effective video, for your customers or your employees.