When you add video marketing into your company’s repertoire for acquiring new customers, you give your company a sort of super power. More and more customers and clients are plugged in online and prefer watching videos to learn more and find new information. The benefits and low costs of creating high-quality videos makes video marketing a necessity in 2015 and the years to come. When you include video marketing in your marketing plan, your boss may just think you have superpowers.

Benefits of Adopting Video Content Marketing

Videos have higher open rates.

In comparison to email marketing, where potential clients and customers can simply ignore, delete, or forward your email to the spam folder, clients and customers are more likely to open and watch a video and click around a site when the video is on the landing page.

Videos as content are extremely shareable.

With social media as a leading tool in communication and connection between clients and businesses, the shareability of information and marketing materials is crucial. Videos are easily shared across various social media platforms, which increases the number of people it reaches.

Marketing videos have serious mobility.

Cell phones, tablets and laptops make watching informational and marketing videos easy and simple. Potential and current clients can watch videos on just about any device using their cell service or wifi connection wherever they are.

Watch your conversion rates soar.

The entire mission of marketing, whether video, email or social media marketing, is to acquire new clients or customers and to get them to purchase, subscribe or use your offered service. It has been proven that video marketing equals higher conversion rates.

Video marketing in Atlanta and across the web can give your business the super power edge it needs to increase profits, acquire new clients, and increase visibility. With the low costs and high quality of today’s video creator options, video marketing is an affordable marketing technique that can transform your business.

Optimum Productions is Ready to Give You Your Wings

If you’re ready to take the leap into video marketing, Optimum Productions is ready to take your call. Our fun and talented staff eat, sleep and breathe video marketing, so you know your content is in good hands. Whether you’re looking to create a short video to live on your home page, several product demos, or a video production of an upcoming event or seminar, Optimum Productions is ready to help you take your marketing efforts to the next level. Contact us today to see what we can do for you.