More and more companies, large and small, are looking to video production services to communicate, both internally and externally.

The use of video is certainly not a new concept. However, its increased versatility is making it a stronger choice for many business owners and CEOs. New technology, including more compact equipment, makes corporate video production a more reasonable choice for a wider range of businesses.

1. Videos Promote Your Company Online

The marketing powers of the internet are endless. Smart business owners are looking into video production services to connect with customers online.

Many internet users prefer to watch a short video to learn about a company or products, rather than hunt for the answer in writing. Videos are also a great way to demonstrate new products, or introduce new employees to a large number of people.

2. Videos Provide Training and Professional Development

Training of new employees and contributing professional development of current staff isn’t just important. It’s one of the single most important aspects of a business.

Human resources are often the largest expense that a business will incur. HR is responsible for the smooth day to day operation of your business.

Corporate training videos are an excellent tool for keeping employees educated and engaged. Training manuals are often dry reading, and can be glossed over by even the most interested readers.

Training videos activate a different kind of engagement that is more likely to hold the focus of an employee and convey the message more effectively through visual and audio instructions.

3. Videos Can Go Viral

Few outlets have more immediate marketing power than viral videos. Going viral isn’t something you can predict…it’s a bit like the lottery. But if you win that lottery, the free publicity is unprecedented.

With the advent of YouTube and social media sites like Facebook that allow videos to be shared, a viral video could potentially reach millions of viewers in a single day or as little as a few minutes. Even when comparing that to a billboard in a high traffic area, the volume of exposure cannot even come close.

The key to viral videos is to locate a video production company that is has what it takes to create the right video. The right video for your company will communicate your message well. The right message, in turn, will catch the attention of audiences and prompt them to share.

While the cost of video production may be prohibitive for some small companies, many businesses are learning that the expense is not as large as imagined. If you get the chance, the results are well worth the investment.