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1. STORYTELLING MAKES AUDIENCES INHERENTLY MORE RECEPTIVE. As long as humans have been around, they’ve been communicating. And as long as they’ve been communicating, they’ve told (or at the very least, mimed) stories to do so. We all tell stories every day, about what we’ve been doing or what someone… Read More

A lot of marketers, especially in the industrial space, struggle to prove out ROI for their marketing assets. Video, in particular, is blamed as a central budget-devouring pain. But…what if that’s just because you’re not getting the most out of what you created? Let’s go over key reasons and basic… Read More

  On October 24th, a new building held its grand opening in Decatur, Georgia. By all accounts a new edifice within Atlanta’s bustling metropolis shouldn’t be such an exciting affair. However, this building is part of adult communities by Holbrook Life. Holbrook intends to revolutionize and redefine how people view… Read More

“I’m new to the manufacturing industry and I would like to know how to deal with heavy and technical information when producing flyers, blogs and updating the website. Not everyone understands technical language used by engineers so what is the best way to simplify industry jargon and get the process… Read More

IndustrialSage Episode 111 and 112: An Industrial Sales & Marketing Q&A from the 2019 Georgia Manufacturing Summit, with Sloan MacKarvich of Tie Down and Drew Carl of Superior Essex; hosted by Danny Gonzales

B2B Sales & Marketing Q&A, Part 2

By Rica

This week’s episode is a continuation from last week’s episode covering Part 1 of our B2B sales & Marketing Q&A at the Georgia Manufacturing Summit. Danny was joined by Sloan MacKarvich, Chief Business Development Officer of Tie Down; and Drew Carl: Director of Corporate Marketing for Superior Essex. Even before… Read More

IndustrialSage Episode 111 and 112: An Industrial Sales & Marketing Q&A from the 2019 Georgia Manufacturing Summit, with Sloan MacKarvich of Tie Down and Drew Carl of Superior Essex; hosted by Danny Gonzales

B2B Sales & Marketing Q&A, Part 1

By Rica

After the popularity of last year’s panel discussion at the Georgia Manufacturing Summit, this year IndustrialSage returned for another presentation: a sales and marketing Q&A! This year’s guest speakers (aside from Danny, of course) were Sloan MacKarvich, Chief Business Development Officer of Tie Down; and Drew Carl: Director of Corporate… Read More

This week we had the pleasure of sitting down with John Joyce. He’s the quite well-traveled Global Marketing Director for Brennan Industries. When he joined Brennan back in 2015, they were much like many other industrial manufacturers…which meant that the majority of their marketing was more or less a decade… Read More

Now that the fourth quarter has rolled in, your company is probably planning ahead for 2020. But with all the possibilities out there, starting fresh to develop a digital marketing strategy for the new year can be pretty daunting. Where do you even start? 1. GIVE YOURSELF A MARKETING AUDIT… Read More

IndustrialSage Episode 108: The 2019 Third Quarter Review, by Danny Gonzales

The 2019 Third Quarter Review

By Rica

Why are we always shocked when a quarter ends? You’d think we’d be used to it by now. Yet it always surprises us– especially because the end of the 2019 third quarter means that the year is very nearly over! The beginning of Q4 means that budgeting season for 2020… Read More

This week we had an extremely rich conversation with Mike Drapeau! He’s a founding partner of SBI, so he’s right at home consulting companies on how to meet their growth goals. He was also right at home diving into one of the top dilemmas facing manufacturers today: how to unite… Read More