With mobile devices, high speed data connections, and widely available broadband internet connections, videos have ceased to be used only for certain types of mediums. Now, they’re used for everything: from expressing your opinion, to sharing a memorable event with everyone.

Videos have also become extremely effective marketing tools. They allow businesses and organizations to express information, make a sales pitch, or spread an idea easier than ever. They’re so effective that countless videos are being created by businesses every day. Each of these videos is created with the purpose of increasing exposure to a brand and attracting new customers.

However, this creates a serious problem for any business who want to market themselves with videos. There’s a lot of noise to cut through! How do you come up with a great video that stands out in your industry? You don’t want a video that will be forgotten: you want one that will be shared.


Every vertical has different types of videos that do well within it. Some brands make use of high-octane, thrill-seeker content. Others benefit from informative, white board speeches. What works for you? Or rather, what will work with your target audience?

Below are a few ways that you can brainstorm video ideas for your business. Once you’ve found a few (or if you’re stumped), join forces with an Atlanta video production company that will help develop your ideas.

1. What already works within your specific vertical?

Examine other videos within your industry that are doing well. What corporate videos are being spread by your peers (or competitors)? And if you can find out, which of these videos are showing demonstrable results?

It’s important not to simply copy an idea. Copycatting doesn’t work well…but inspiration does. Instead of common phrases or gags, look for common themes. Do people in your vertical enjoy convention-style lecture videos? Perhaps they like in depth product demonstrations? See what works, and see how that can inspire you.

2. What are your business goals?

A great video doesn’t just receive a high amount of views, likes, and shares. It accomplishes something for your business.

What are the specific goals that your business is focused on right now? How can a video help you reach those goals? This will take some consideration and research, but it’s worth it. If your business is focused on sales, a video that prompts viewers to buy is ideal. If you’re looking to generate leads, simply spreading brand awareness may be enough.

3. What current content of yours already performs well?

You likely already have an online presence with written content, such as a blog or series of articles. Maybe you’ve got a highly-coveted eBook, or a very popular public speaker. You might have a case study that wows your prospects every single time!

Whatever pieces of content you’re already creating…are any of them performing exceptionally well? Chances are, they can be adapted into a video that will reach a wider audience.

Once you’ve landed on a few ideas that your business would like to pursue, contact the right Atlanta video production company to help create them.