Several weeks ago I wrote about a new atlanta product video (retailer video, e-commerce video, etc) that we were filming for our client Kemper America.  We finished up a while ago on it and wanted to share it.  If you remember the blog post from before this product video is a highlight on Kemper’s Exhaust Arm aiding welders in providing clean air quality by removing harmful air toxins created by welding.  It certainly is a neat apparatus that is extremely well built.

For the video, we focused on creating a clean white background with a mixture of still images, live action footage of the arm on the background, supporting B-roll, motion graphics and professional voiceover.  The atlanta product video was filmed in High Definition (HD) on our Panasonic HVX200 and Canon 7D to ensure the highest quality even though it is primarily on their website.  (It helps that sites like YouTube have 720p and 1080p HD playback capabilities)  The video came out great with catchy music, strong VO and attractive motion graphics.  By the end of the day, Kemper had several distributors posting it onto their product pages and have received lots of positive feedback indicating that it is starting to increase conversion rates.  It certainly makes sense that it already is helping Kemper to sell more units.  With all the product video statistics out there, the writing is on the wall.  Product video helps sell products.

Internet Retailer reported in April of 2010 that visitors who view product videos are 85% more likely to buy than visitors who do not, based on results.  (Internet Retailer, April 2010)

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.  (Comscore, August 2010)

These are just a few to name.  We are currently pulling together our own data that we would like to report over the next several months.  Preliminary results are showing…in Borat’s voice “GREAT SUCCESS”.  In your opinion…do you think product videos help make the sale?  When you are searching for products and services do videos help you make a decision?  Comment below.


Don’t forget to watch the video!  Click the image below.