Videos offer dynamic ways to connect with clients. Video can be utilized to stir up emotions and/or to show rather than to tell. Any business can benefit from adding videos to its repertoire.

However, when putting together a video presentation, it’s important to make it captivating and memorable. Here are seven principles our Atlanta corporate video experts believe are essential to making a captivating demo video.

1. Have a Script.

Not just any script will do. You need one that is of great quality. It can be easy to get caught up in special effects and imagery, but don’t forgo a well thought out script.

2. Have a Great Opening.

It’s easy for folks on the Internet to click out of a video when they’re not engaged or interested. By creating a solid opening, you will get more views on your video.

3. Don’t Be Excessive.

The shorter, the better. This especially applies when your message is strong. Shorter videos are more memorable. Aim for a video length of two minutes or less if possible.

4. Don’t Aim for Fame.

While viral videos can be great for business, that shouldn’t be your goal. Focus on what’s important for your targeted audience to know rather than the general audience. A viral video can distract from the main message and make your point difficult to get across.

5. Don’t Be Too Complicated.

Too much information in too short of a time frame can cause your audience to tune out. Instead of loading your videos down with facts and information, try lightening it up and keeping the main point in focus.

6. Show All of the Potential Without the “How To.”

When you focus on the quality and uses of your product, show it instead of making a boring informational video. For example, if your video is about an app, show how the app can work in different scenarios rather than how to run the actual app.

7. Inspire.

Don’t just create, do. Compel your audience to go out and do something, buy something, or be something. Whatever your product, there can be a call to action at the end of your video.

If you’re looking to create a professional and engaging corporate video in Atlanta, turn to Optimum Productions. We have the experience, equipment and expertise to turn the ideas in your head into an effective tool for your business.

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