Well, you can officially wave bye-bye to 2014 in the rear-view mirror, and 2015 is really, really here… for real. I can’t believe how fast that flew by.

Oh the things I wanted to get done last year but didn’t! I’m sure you know the feeling. In fact, you may be saying to yourself, “Wow! It’s 2015!  Time to finally get around to shooting that business video… yeah, that one! The one I’ve been meaning to get around to!”  A video that:  

  • Highlights your company’s success story
  • Spotlights your brand’s identity
  • Demonstrates your product
  • Features your key clients endorsing your product or service

Well, this is your year! Just for you we have 5 New Year’s Resolutions that will enable you to produce STELLAR business videos in 2015 that will reinforce your brand image, resonate with your customers, and enhance your company’s SEO.  

1. I will commit to a strong concept.

Take the time in advance to think through the story behind your product or service, and plan out the main idea you want to communicate and the key points to explain or reinforce the “why.”

2. I will be concise and focused.

Limit your video to 2-3 minutes to make sure you are not exceeding the viewer’s attention span — it can be as short as a few seconds! So make sure to keep it short & sweet.

3. I will close with a specific call-to-action.

It’s essential that you give the viewer a closing message and tell them what to do, or where to go, to take the next step. Don’t leave them hanging!

4. I will be creative!

A creative concept that connects with your potential customers will be more engaging, and therefore more effective. Video is perfect for creativity with an on-target message that viewers will enjoy, remember — and act on!

5. I will use quality production values.

To make sure your end product looks professional and accurately represents your brand – use an experienced team who can deliver results.

So commit to these 5 Resolutions, and you’ll cut through the noise and engage your prospects with video content that entertains, inspires, and educates them about who you are and what you can do for them! Now go forth and let 2015 be the Year of Your Successful Business Video!

For more tips, tricks, and techniques about how to get the most out of your videos, sign up for our Optimum Guide to Video Marketing or give us a call today!